Better Blogging Tips to Get More Comments on Your Next Blog Post
With so many people today turning into bloggers, it’s getting much harder to find good quality content on the web. There’s so much content out there to blog about but what I find rare is a well-developed article or blog post that has a clear point, engaging content, and no spelling errors.
Darren Rose’s blog, ProBlogger, brings in a guest author that brings to light an array of useful tips on effective blogging and ways to ignite interaction through comments. Check it out, it’s a great read!
Here are some guidelines to turn you into a more effective and engaging blogger that’ll spark more comments and interaction:
Why comments matter
The first thing I want to talk about is why comments are important to a blog. It’s quite simple—one word in fact: community. Blog comments are a sign that your community is healthy and functional. The post I linked to above was the 18th article I had written on Blog Tyrant and I hardly had to participate in the discussion: my readers did it all. I just put up a post and watched my amazing community help each other out with their questions and concerns. I felt like a proud dad.
I’ve found that if you can increase comments on your blog, you’ll often find that traffic, subscribers, and all the other nice metrics rise as well. In fact, when I look in my analytics I see that the posts that get the most comments also do the most converting and bring the most visitors—not the other way around.
Let’s say that again: more comments lead to more traffic, conversions, and sign ups.
How I get people to comment
I want to share some simple little strategies that I use on my blog to get comments, and lots of them.
1. Close comments
Wait a second … close comments? Yep, close them. After two weeks I close off the comments on my posts so that people have to wait for a new post if they want to start commenting. Sounds counter-intuitive doesn’t it? In fact, just two weeks ago I got an email from another blogger who asked:
Why do you close comments on old articles? What if people want to add to the discussion? You may as well close comments entirely.
I visited his blog and, quite ironically, almost every post he has written has zero comments. Unfortunately this guy has underestimated the power of scarcity. People are much more likely to interact with a product or a blog if they perceive it to be scarce or limited. That’s why car companies release limited editions and the big clothing stores have “one day only” sales. If you close comments your comment section automatically becomes more alluring.
2. Show up every single day
At least once a day I get an email from a reader thanking me for personally replying to their comment. In actual fact, I make it a policy to reply to every single comment that I get on my blog, unless it has already had some good replies. I do this because I want to show my readers that I care and that I really like getting comments from them. Replying individually, every day, shows them that I am interested and the karma of that action is that they want to comment more often.
You might also see a slight trick here. By replying to every comment you also increase your comment count. So instead of having ten reader comments, you might have 20 with your own individual replies. Not all of my posts are like this but in some of them, 30-40% of the comments are from me. Tricky huh?
3. Write full and detailed articles … but don’t finish them
In my 7,809 word series on how to blog, I told my readers to write comprehensive articles but not to finish them. This little trick is something I picked up years ago when I decided to sell a blog for $20,000: long but incomplete articles really attracted a lot of interest amongst visiting traffic.
Here’s the deal. If you totally exhaust a topic, you leave your readers with nowhere to go. They already have all the answers from your post, so why would they comment? The reverse of this situation occurs if you write articles that are too short and incomplete. In that case, you aren’t going to rouse enough passion and interest in order to generate some discussion.
The ideal situation is to write comprehensive articles, but to not quite finish them. Don’t complete every topic and always finish the post so that the reader wants to learn more, research further, and talk to you about what you have written.
Once you start following these tips and start gaining a following, I’m sure you’ll start results.
Do you think he left anything out? What are some of the methods you use to trigger more commenting on your own blog?